JADE LEAF X LILI REINHART
Production Design: House of Guidote (Jill & Nico Guidote)
Production Co: RW2
Directed/ Cinematography/ Stills: Travis
Producer: Michael Lopez
Lili Reinhart is the new brand ambassador for Jade Leaf and this campaign. We did production design and food styling for this shoot which consisted of stills and video. Originally meant to film January 2025, due to the wild fires was forced to be pushed back to the following month and filmed at a new location.
The first spot was filmed in the kitchen and featured a custom newspaper Nico designed. It took multiple copies and options. Accompanying a monocromatic matcha green breakfast of pancakes.
The second spot which was filmed the same day but meant for a later release was to promote Jade Leaf’s Matcha Lemonade. Despite heavy rain, a lot of plants and trick lighting made it appear like a sunny day. We transformed a old flower cart into a lush lemonade cart fill of lemons and foliage for the matcha lemonade to stand out.
Jade Leaf x Lili Reinhart Announcement
Jade Leaf x Lili Reinhart | Try Something New - Jade Leaf's Matcha Lattes
Matcha Lemonade x Lili Reinhart - Jade Leaf Matcha
Jade Leaf Matcha x Lili Reinhart
Directed and Shot by Trevor
Producer: Michael Lopez
Production Co: RW2
Production Design: House of Guidote
This was a new collaboration campaign with Jade Leaf and Lili Reinhart as their new brand ambassador. With the rise in popularity of matcha, it was really nice to create a clean and airy space for this product. It was a two day shoot consisting of stills and video during a very rainy weekend in Los Angeles. We also did the food styling for this job as well.
