Role: Production Design/ Art Direction (Jill & Nico Guidote)

Director: BRTHER

CRAZY ISNT HUMBLE was a commercial campaign by Adidas as apart of large roll out with rappers 21 Savage, Playboi Carti and Young Blood. Throughout the campaign prep and production, my challenge was presenting a lavish lifestyle representative of the 90s show Life Styles of the Rich and Famous. Directed by BRTHR a directing duo known for their unique editing and effects style.

This commercial was shot during a 17 hour day where we faced issued like building a plexi glass platform and submerging it in an infinity pool to make it look like 21 Savage was walking on water. Or spending 5+ hours bedazzling a basket ball in rhinstones.

We Production Designed/ Art Directed, and prop styled this commercial in collaboration with BRTHR who directed, Jeremy Hartman produced this under the production co Strange Love.